Saturday, December 1, 2012

Corporations in Movies

The subject of this post revolves around a pattern that I've noticed in films - and other medias as well - over the last few years and which I believe is becoming increasingly pronounced: vivid depictions of corporations, those commercial entities composing the pillars of the capitalism found almost everywhere in the modern civilized world.

In many movies, corporations have become stand-alone characters. Not individual characters, but collective ones, although their depictions are seldom less developed than, say, a protagonist's character. They may not have the same qualities and flaws or the same convictions and doubts as a human character, but they often do have a major impact on the storyline, strong enough to regard them as full-fledged entities for whom the viewer develops empathy or sympathy and which are an essential element of the story as a whole.

This pattern that occurred to me is not "balanced". Far from it. If it were, corporations would be depicted sometimes as benevolent and other times as malevolent - and anything in between -, averaging a somewhat uniform distribution, much like it is with human characters. But what I've noticed over the years is that there is no such uniform distribution when it comes to corporations. They are almost always shown at the negative end of the spectrum. Greedy, ruthless entities, seeking profit and domination at all costs, with no respect for ethics and with little regard for the impact on humans and other beings. Colossal monsters which, although far beyond the achievements and abilities of a single person, have reached a critical mass beyond which they can only function as a singular role: the villain. The modern, sophisticated and highly resourceful villain which can impress the viewers in so many ways - the ideal negative character of any story.

More than that, corporations in movies are becoming increasingly tyrannic and totalitarian. It is as if the role of the over-authoritative state (which is itself a vast subject and could well be the topic of a future post) has steadily shifted to a more cunning, subtle and adaptable adversary. It's not always the case, of course, that corporations are shown in such strong light. Take, for instance, films such as "Fight Club", where the focus of the blame is shifted on the consumers and their mindless submission to the "consumerism" urge. In contrast, compare this view with the one in the more recent "Cloud Atlas", where corporations in the not-too-distant future have literally reached the status of slave owners, enacting a sociopolitical regime of so-called "corpo-crats".

What I find truly fascinating about this attitude is its context. To make things clear first,  I do not intend to either uphold or denounce here the concept of a corporation and its role in modern society - I'll stick to commenting about its depiction in movies. It's interesting to see how almost everything involved in the production of such a movie is driven by one or more corporations - from the movie studios to the cinemas. Hypocrisy? No, I don't actually think this explains it best. Is it that film producers believe that corporations are a very modern topic that confuse and fascinate most of the viewers, a "necessary evil" that we're probably addicted to but we just can't make up our minds yet about whether we admire or hate them? Well, I'll be the first one to admit, this works for me, there is something about corporations that makes this kind of movies very, very interesting. I believe thus that films that continue to depict corporations, real or fictional, in bold and controversial ways will make a strong impression among a good part of the moviegoers. I, for one, can't help being one of them! How about you? Would you say that this is a topic that is getting more and more attention, or is it just a random and unspecial occurrence instead of a pattern among film producers?

Before I sign off, I'll make a list of some of the movies I've seen where corporations have a strong presence in the storyline. I'll give some examples and outline the general attitude of the filmmakers. I'll only include movies that I have seen, thus the list is far from being complete. Let me know about movies that I've missed, so I can add them as well!

Movie Title
Depicted Corporations / domain
Real/fictional
Overall attitude
Cloud Atlas (2012)
Papa Song
Fictional
Unfavorable
TRON: Legacy (2010)
ENCOM (software)
Fictional
Mostly unfavorable
Avatar (2009)
Resources Development Administration (mining)
Fictional
Unfavorable
District 9 (2009)
Multi-National United (weapons)
Fictional
Unfavorable
The Insider (1999)
Big Tobacco, CBS
Real
Unfavorable
The International (2009)
Banking
Fictional
Unfavorable
The Devil’s Advocate (1997)
Law firm
Fictional
Unfavorable
WALL-E (2008)
Unnamed
Fictional
Unfavorable
Fight Club (1999)
Multiple
Both real and fictional
Unfavorable
Michael Clayton (2007)
Law firm
Fictional
Unfavorable
Edge of Darkness (2010)
Nuclear energy
Fictional
Unfavorable
“Terminator” series
Skynet (IT, weapons)
Fictional
Unfavorable
Philadelphia (1993)
Baker & McKenzie (law)
Real
Unfavorable
“Iron Man” series
Stark Industries (weapons)
Fictional
Favorable (?)
Blade Runner (1982)
Tyrell Corp. (robotics)
Fictional
Unfavorable
Thank You for Smoking (2005)
Big Tobacco
Real
Unfavorable
Syriana (2005)
Multiple (oil industry)
Fictional
Unfavorable
Total Recall (1990)
Rekall Inc. (memory implants)
Fictional
Unfavorable
“Alien” series
Weyland-Yutani (mining, terraforming, robotics)
Fictional
Unfavorable
“Batman” series
Wayne Corporation (weapons, energy)
Fictional
Neutral
“Resident Evil” series
Umbrella Corporation (pharmaceutics)
Fictional
Unfavorable
Soylent Green (1973)
Soylent Corporation (food industry)
Fictional
Unfavorable
“Robocop” series
Omni Consumer Products (weapons, urban pacification, space exploration)
Fictional
Unfavorable
The Game (1997)
Consumer Recreation Services (entertainment)
Fictional
Neutral (?)
“Spiderman” series
OsCorp (weapons, bio-engineering)
Fictional
Mostly unfavorable
Moon (2009)
Lunar Industries (space exploration)
Fictional
Unfavorable
It's a Wonderful Life (1946)
Bailey Building & Loan (banking, finances)
Fictional
?
New Rose Hotel (1998)
Maas, Hosaka (bio-engineering)
Fictional
Unfavorable
Fun with Dick and Jane (1977/2005)
Globodyne (media)
Fictional
Unfavorable (?)
Office Space (1999)
Initech (software)
Fictional
Unfavorable (?)
Charlie and the Chocolate Factory (1971/2005)
The Willy Wonka Candy Company (food industry)
Fictional
Favorable (?)
Monsters, Inc. (2001)
Monsters Incorporated (energy)
Fictional
Unfavorable
A Scanner Darkly (2006)
New Path Corporation
Fictional
Unfavorable
Eternal Sunshine of the Spotless Mind (2004)
Lacuna, Inc. (psychology)
Fictional
Neutral
Watchmen (2009)
Veidt Enterprises (fashion)
Fictional
Neutral
Documentaries
The Corporation (2003)
Multiple
Real
Unfavorable
Sicko (2007)
Healthcare
Real
Unfavorable
Capitalism: A Love Story (2009)
Banking
Real
Unfavorable
Manufacturing Consent: Noam Chomsky and the Media (1992)
Media
Real
Unfavorable

(Special thanks to the redditors that helped expanding this list!) 

As you can conclude, corporations are overwhelmingly shown as bad or plain evil. However, apart from the obvious example of documentaries, few films depict real corporations, although their fictional counterparts could be very easily associated to many famous, real-world companies. I can't help wondering what would happen if movies started depicting real corporations in fictional stories. Would a tempest of lawsuits follow? Or, more radically, would it have the same effect as the crazy act of openly criticizing a totalitarian regime that one is part of...?

Not only movies employ corporations as the main antagonist. Video games do this as well, many of them creating solid backgrounds for the player to learn about, in greater depth than a movie usually can. Some notable examples of such games are the following:

Game Title / Series
Depicted Corporations / domain
Real/fictional
Overall attitude
F.E.A.R.
Armacham (weapons, energy, technology)
Fictional
Unfavorable
Deus Ex
Multiple
Fictional
Mostly unfavorable
Borderlands
Multiple (weapons, mining, terraforming)
Fictional
Mostly unfavorable
Portal
Aperture Science
Fictional
Neutral
Fallout
Multiple
Fictional
Mostly unfavorable
Unreal Tournament
Liandri Corp. (mining)
Fictional
Mostly unfavorable
Resident Evil
Umbrella Corporation (pharmaceutics)
Fictional
Unfavorable
“Crysis” series
Hargreave-Rasch Biomedical, Crynet
Fictional
Mostly unfavorable

Again, I'm certain that I've missed many other notable examples - I included for starters only games that I've played, so feel free to suggest any addition.

2 comments:

  1. Don't forget Robocop - OCP

    It's an interesting subject. I think there might be several reasons or motivations for this pattern:

    1. 'We need a bigger enemy' - Individuals don't cut it anymore, corporations are bigger, badder, harder to 'take down'. You can't just take down a person, because it will be replaced by yet another like-minded suit in the corporations

    2. Where the money is - again, a single individual is now perceived as limited in the amount of resources that they could have. A ruthless medieval ruler could lead by rights/iron hand, but in a modern setting, it seems to be about resources, and nowadays rich people get rich through corporations

    3. Playing on the public's fears - it's easy to see that people are uneasy when it comes to corporations, and it's easy extending this unease to outright fear of what big corporations could do.

    4. Accountability and Motivations - It might be easier to pin the blame on a misguided company than on a single person. Corporations don't have consciousness, families or friends to keep them from the 'wrong path'

    I think it would be interesting to see how many of these have a 'frontman' that is perceived as the nemesis during the movie, and how much impact that has on the story and 'fragility' of the corporation.

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    Replies
    1. Great, great observations! It really makes sense, the viewers/gamers need an increasingly powerful antagonist in order to keep them impressed and these points you mentioned are a really good recipe for that.

      Thanks also for the RoboCop suggestion, it is indeed an important omission.

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